Privacy Policy

MCY Site Services, LLC d/b/a MCY Digital Marketing (“we,” “us,” or “our”) operates mcydigital.com (the “Site”) and provides digital marketing services to sanitation industry operators across the United States. This Privacy Policy explains what information we collect, how we use it, how we protect it, and your rights regarding your personal information.

WHAT INFORMATION IS COLLECTED

We collect the following categories of personal information:

Contact Information: Full name, business name, email address, mailing address (if provided), and mobile phone number.

Business Information: Industry vertical (restroom trailer, roll-off dumpster, portable toilet, septic pumping, or other), service area, monthly lead volume, marketing service interests, and details you provide about your current marketing or business situation.

Inquiry and Consultation Records: Records of phone calls, text messages (SMS), emails, contact form submissions, free report requests, and consultation booking details.

Client Service Records: For active clients, information related to your marketing engagement, including campaign data, website analytics, account credentials shared with us for service delivery, and communications regarding your account.

Technical Information: IP address, browser type, device information, referring pages, and pages visited on our Site (via cookies and analytics tools).

SMS Consent Records: When you opt in to SMS messaging, we log your consent along with a timestamp and IP address.

HOW DATA IS USED

We use the information we collect for the following purposes:

• To respond to inquiries, schedule consultations, and deliver free marketing reports
• To communicate with you via SMS, email, and phone about your inquiry or active engagement
• To send transactional notifications including consultation confirmations, appointment reminders, free report delivery, and service-related updates
• To deliver our marketing services to active clients, including campaign management, reporting, and client communications
• To improve our services, Site performance, and user experience
• To comply with legal, tax, and regulatory obligations
• To prevent fraud and enforce our Terms & Conditions

SMS OPT-IN DETAILS

MCY Digital Marketing collects mobile phone numbers to send transactional SMS messages related to consultation requests, free report delivery, and active client communications.

Program Name: MCY Digital Marketing SMS Program

Program Type: Transactional / Non-Marketing

How customers and prospects opt in:

1. Check the SMS consent checkbox on our contact form at mcydigital.com/contact when submitting an inquiry. The checkbox is unchecked by default and is not required to submit the form.

2. Check the SMS consent checkbox when requesting a free report at mcydigital.com. The checkbox is unchecked by default and is not required to submit the request.

3. Provide verbal consent during a phone call or scheduled consultation with our team at (832) 482-9422.

Consent is not a condition of service.

Types of SMS messages sent:

• Consultation scheduling confirmations and reminders
• Free report delivery notifications
• Responses to inquiries submitted through our Site
• Account and service updates for active clients
• Project milestone and deliverable notifications
• AI receptionist responses to inbound text messages

Message frequency: Varies based on engagement. Typically 1 to 4 messages per active inquiry or project milestone.

Fees:Message and data rates may apply per your mobile carrier’s plan.

Opt-out: Reply STOP to any message at any time to unsubscribe from SMS communications. You may also reply UNSUBSCRIBE, CANCEL, END, or QUIT. After opting out, you will receive a final confirmation message and will no longer receive SMS from us.

Help: Reply HELP to any message for assistance, or contact us at (832) 482-9422.

Rejoining: To resume SMS communications after opting out, re-opt in through any of the methods listed above.

For full details, see our SMS Policy.

NO MOBILE INFORMATION SHARING

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service and technical service delivery, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the text message services.

This no-sharing policy applies specifically to:

• Mobile phone numbers collected during opt-in
• SMS consent records and timestamps
• Mobile device identifiers

Mobile opt-in data is used solely for the purpose of providing service-related SMS communications to the customer or prospect who provided consent.

HOW INFORMATION IS USED WITH SERVICE PROVIDERS

We use trusted service providers, and only as needed to operate our business, to perform specific functions:

• Email Delivery: Resend and Google Workspace (for transactional email delivery)
• SMS Delivery: Twilio via GoHighLevel (for transactional SMS delivery only)
• Website Hosting: Vercel
• CRM and Communications: GoHighLevel (for client and prospect management)
• Analytics: Google Analytics and Vercel Analytics (for aggregated, anonymized Site usage statistics)
• AI Receptionist Services: AI-powered call and message handling

These service providers act on our behalf to perform specific functions and are bound by contractual obligations to protect your information. We do not authorize them to use your information for their own purposes.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the text message services.

We may disclose your information if legally required, such as in response to a court order, subpoena, or government investigation, or if necessary to protect our legal rights or the safety of others.

COOKIE AND TRACKING INFORMATION

Our Site uses cookies and similar tracking technologies to:

• Analyze aggregated Site traffic via Google Analytics and Vercel Analytics
• Improve Site performance and user experience
• Remember your preferences

You may disable cookies through your browser settings, though some Site features may not function properly without them. We do not use third-party advertising cookies.

DATA SECURITY PRACTICES

We use reasonable administrative, technical, and physical safeguards to protect your personal information, including:

• SSL/TLS encryption for all data transmitted via our Site
• Access controls and authentication for internal systems
• Regular security updates and monitoring of our hosting environment
• Limiting employee and contractor access to personal information on a need-to-know basis

No method of electronic transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

USER RIGHTS

Depending on your state of residence, you may have the following rights regarding your personal information:

• Right to access: Request a copy of the personal information we hold about you
• Right to correction: Request correction of inaccurate or incomplete information
• Right to deletion: Request deletion of your personal information (subject to legal retention requirements, such as tax records)
• Right to unsubscribe from SMS: Opt out of SMS communications at any time by replying STOP
• Right to unsubscribe from email: Opt out of email communications via the unsubscribe link in any email
• Right to update information: Request updates to your contact information at any time

We do not sell your personal information. You can request written confirmation of this.

To exercise any of these rights, contact us at hello@mcydigital.com or call (832) 482-9422.

DATA RETENTION

We retain personal information for as long as necessary to provide services, comply with legal obligations (including tax and accounting records, typically 7 years), resolve disputes, and enforce agreements. SMS opt-in consent records are retained for the duration of the opt-in and at least 4 years thereafter.

CHILDREN’S PRIVACY

Our services are intended for business owners and operators and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will delete it promptly. Our SMS program is intended for users aged 18 or older.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. The “Last Updated” date at the top reflects the most recent revision. Continued use of our Site and services after any changes constitutes acceptance of the updated Privacy Policy.

CONTACT US

If you have questions about this Privacy Policy or how we handle your information:

MCY Site Services, LLC d/b/a MCY Digital Marketing
Email: hello@mcydigital.com
Phone: (832) 482-9422
Website: mcydigital.com